The Research of Product Involvement , Experiential Marketing and Experiential Value on Customer Loyalty –A Case Study of Vietnam Starbucks
碩士 === 萬能科技大學 === 經營管理研究所 === 104 === Coffee culture, the cultural change of the society, but also gradually deepened people's daily life, drinking coffee and coffee consumption are not like easily just like you drink coffee, but the brand of the cafe shop is from empirical, this kind...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/erk58r |