Brand Marketing Strategy of Local Characteristics Industry- A Case Study of Chen Yuan-Ho Soy Sauce at Hsiluo
碩士 === 臺北市立大學 === 歷史與地理學系 === 104 === In this paper, Chen Yuan-Ho soy sauce manufacturer at Hsiluo was selected as a case for study, discussing the reason of its highly market share, and brand loyalty. This study takes 4P combination and STP mode for brand marketing analyzing method, and emphasi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b7qmyp |