| Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 104 === This study aims at proposing an innovative franchise model and taking breakfast chain store as an example to develop a mobile ordering system for franchisor, franchisee and consumers. On top of the mobile ordering APP, franchisees use zero-cost license fee and payment system to achieve most efficient ordering, picking-up and scheduled ordering and gain competitive advantages. The system developed differs from the existing ordering systems, which requires ordering on the same day, paying when pick-up, and no franchise elements contained within. This study applies franchise concepts to allow all non-breakfast business owner or customers to be part of it. In response to the trend of mobile telecommunication, we provide mobile APPs to speed up ordering process, and adopt responsive web design (RWD) approach to PHP web design to control dynamic program allowing desktop webpages to be viewed in response to the size of all kinds of mobile devices. The APP developed in this study features scheduled ordering and pick-up systems for one week, third party payment solution allowing credit card payment and providing franchisee procurement platform.
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