Combining Mobile Ordering and Online Franchise Model - An Example of Breakfast Chain Store

碩士 === 大同大學 === 資訊經營學系(所) === 104 === This study aims at proposing an innovative franchise model and taking breakfast chain store as an example to develop a mobile ordering system for franchisor, franchisee and consumers. On top of the mobile ordering APP, franchisees use zero-cost license fee and p...

Full description

Bibliographic Details
Main Authors: WEN-JUNG WANG, 王文榮
Other Authors: Yung-Hsin Wang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/05522911016110629559