THE INFLUENCE OF SERVICE QUALITY, CORPORATE IMAGE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION:A CASE STUDY IN TAIWAN’S BANKING CALL CENTER
碩士 === 大同大學 === 資訊經營學系(所) === 104 === Improving service quality, and pursuing a full range customer satisfaction are important goals to a business nowadays. This study investigates the relationships among service quality, corporate image, customer satisfaction and repurchase intention by samples fro...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/3s5u3e |