THE IMPACTS OF PERCEIVED PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY ─ TV AS EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 104 === Quality is one of the key competitive priorities for every industry, including manufacturing industry and service sector. Due to almost all consumers care about what the quality they buy and this affects the satisfaction level about what they buy, and in turn af...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ygbb39 |