The Study of Library Branding Strategy with Brand Experience─The Case Study of NOT JUST LIBRARY

碩士 === 大同大學 === 工業設計學系(所) === 104 === Libraries faced a challenge because of internet development. In recent years, Internet became the commonest information searching tool. Many data digitalized and uploads to the Internet to share conveniently. The purpose of this paper is to discuss whether brand...

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Bibliographic Details
Main Authors: Shuan-Neng Lin, 林暄能
Other Authors: Chia-Hua Lin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/dserdy