Exploring the Determinants of Exhibitor Attendance-A Comparative Study between B2B and B2C Exhibitions
碩士 === 德明財經科技大學 === 行銷管理系 === 104 === Conventions and exhibitions can stimulate the development of peripheral industries and thus boost the economy. Booth recruitment is the first step in successful exhibition planning. A key point for exhibition planners is to assume the customer’s perspective and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hd2c24 |