A Study of Relationship among Destination Image, Service Quality, Word-of Mouth, Customer Value, Satisfaction Intention-A Case of Ha Long Bay in Vietnam to Taiwan Tourists
碩士 === 德明財經科技大學 === 行銷管理系 === 104 === Vietnam, Ha Long bay is the destination in this research. Tourists in Ha Long bay are the main survey object. The aim of this study is researching destination image, service quality, word of mouth, customer value, satisfaction intention and their relationship, i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9922wp |