Movement spokesperson of marketing research and consumer willingness to buy -Involvement in sports as interference variables.
碩士 === 德明財經科技大學 === 行銷管理系 === 104 === ABSTRACT Today similar business patterns, and even the similarity of products and services of high homogeneity era, Enterprises in the marketing strategy in order to increase the brand's visibility in the minds of consumers, visibility and even shaping a po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hzpca5 |