A Case Study of School Marketing Strategies for a New High School

碩士 === 淡江大學 === 教育政策與領導研究所碩士在職專班 === 104 === The study, using the perspective of school marketing management, explores how a new high school promoted school marketing, including the preparation work of the school marketing strategy, its external, internal and interactive marketing strategies, its p...

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Bibliographic Details
Main Authors: Ching-hsia Lin, 林靜霞
Other Authors: Hui-Ling Pan
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/16022044931121722232