Exploring Consumer Behavior by Cognitive Dissonance in Fast Fashion Industry
碩士 === 淡江大學 === 歐洲研究所碩士班 === 104 === The main purpose of this research is to discuss the consumers'' behavior, decisions and judgment will be influenced or not when facing slogans or propaganda provide by manufacturer and dealers. This research used the concept "cognitive diss...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95172038270105367551 |