The Effects of Opinion Leader Trust on Purchase Intention and Word of Mouth: Evidence from Beauty Blogs
碩士 === 淡江大學 === 管理科學學系碩士班 === 104 === In recent years, beauty bloggers are emerging in endlessly, the decision whether to buy cosmetic that made by consumers are not only depend on the product’s function, they also refer to the information of beauty bloggers which they trust, so bloggers have such s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j5vrfg |