Exploring the Influential Factors on Retailing Sales of a Click-Brick Fashion Company Using MARS

碩士 === 淡江大學 === 管理科學學系碩士班 === 104 === Sales forecasting is a crucial issue that many companies pay concentrate on. Among fashion industry, due to the rapid change of fashion trend, unstable consumer demand and short product life cycle, accurate sales forecasting is able to avoid loss of benefits. As...

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Bibliographic Details
Main Authors: Wun-Jyuan Jhang, 張文娟
Other Authors: 陳怡妃
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/14250061332735612331