A Study of the Impact of Physical Environment, Service Quality and Product Quality on Purchase Intention in Affordable Fashion Industry
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === Since the Subprime mortgage crisis, fast-fashion retailers such as UNIQLO, ZARA, or H&M , which put an emphasis on the cost-performance ratio, have become dominant brands in the market due to the worldwide economic depression. They have started a new trend...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20285807918544014926 |