Customer Value Assessment and Marketing Strategies through Data Mining Techniques - A Case Study of Taiwanese Biotechnology Industry

碩士 === 淡江大學 === 資訊管理學系碩士在職專班 === 104 === “Bio-economy” will replace the information communication technology (ICT) industry as a core sector of Taiwan’s economy in the future. In the face of the NT$500-billion target of Taiwan’s biotechnology industry, using the kinetic energy of the double engines...

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Bibliographic Details
Main Authors: Yen-Ping Liu, 劉業萍
Other Authors: Ruey-Shiang Shaw
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/hzfyg4