A Service Experience Based Pricing model: The Case of Performing Arts
碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === Abstract: Owing to the feature of intangible of service industry, service experience is extremely difficult to measure. However, the gap between perceived value and service fee may cause consumer dissatisfaction and decrease trust as well as repurchase...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79799829414183246603 |