The Dual Development of Brand Relationship and Consumer Self-Concept in Pas De Deux - Perspective of Self-Construal
碩士 === 淡江大學 === 國際企業學系碩士班 === 104 === Technology is getting more and more developed. Though products are innovated constantly, consumers become impalpable. Therefore, companies begin to increasing focus on the relation of consumers. In order to making the brand closer to consumers, the brand became...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yd69v5 |