How does an Entrepreneurial Start-up Initiate International Business? A Case Study of C&M Audio

碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === This study explores how an entrepreneurial start-up initiates its international business. The well-known framework of “born global”, developed by Knight and Cavusgil (2004), is the theoretical ground for this study. A single case study method was adopted to expl...

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Bibliographic Details
Main Authors: Chih-Lin Wun, 温芝琳
Other Authors: 涂敏芬
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/h3w22c

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