How does an Entrepreneurial Start-up Initiate International Business? A Case Study of C&M Audio
碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === This study explores how an entrepreneurial start-up initiates its international business. The well-known framework of “born global”, developed by Knight and Cavusgil (2004), is the theoretical ground for this study. A single case study method was adopted to expl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h3w22c |