How does an Entrepreneurial Start-up Initiate International Business? A Case Study of C&M Audio

• Main Authors: Chih-Lin Wun, 温芝琳
• Other Authors: 涂敏芬
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/h3w22c

碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === This study explores how an entrepreneurial start-up initiates its international business. The well-known framework of “born global”, developed by Knight and Cavusgil (2004), is the theoretical ground for this study. A single case study method was adopted to explore this “how” question. Our case is an entrepreneurial start-up, which called C&M Audio (English name for Chord&Major, this study call C&M). C&M Audio was founded in the 2012 and proposed an unprecedented concept and niche products - tonal earphone. Primary and secondary data were collected and analyzed via pattern-matching approach. C&M Audio was meeting the definition of born global firm, and was used to examine the validity of the Knight and Cavusgil’s (2004) framework. Finally, conclusions and implications were discussed.