The Effect on Customer''s Repurchase Intention by Inertia and Satisfaction
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 104 === According to McKinsey & Company report, Asian customers on the banks of satisfaction are generally in low level, Taiwan is the penultimate country by the rank in Asia, only 2% of respondents had "pleasant memorable experience" while receivin...
Main Authors: | Tsung-Jen Chang, 張聰仁 |
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Other Authors: | Ying-Cheng Hung |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22499652645854518557 |
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