The Effect on Customer''s Repurchase Intention by Inertia and Satisfaction

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 104 === According to McKinsey & Company report, Asian customers on the banks of satisfaction are generally in low level, Taiwan is the penultimate country by the rank in Asia, only 2% of respondents had "pleasant memorable experience" while receivin...

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Bibliographic Details
Main Authors: Tsung-Jen Chang, 張聰仁
Other Authors: Ying-Cheng Hung
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/22499652645854518557