The effects of price promotion model, channels, product type, competitive products and advertising on sales volume
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 104 === To enhance product sales performance, the manufacturer shall assess the various consumer purchase considerations and convenience store chains to promote attractive promotional activities. The purpose of this study was to understand the impact of price promoti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31439772520126199557 |