The effects of different webpage categories,product type and demographic variables on online purchase intention
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 104 === In order to effectively get into the network business opportunities, there is a need to measure consumer spending online shopping behavior, The purpose of this study is to explore the effects of different webpage categories, product type and demographic varia...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21382479242538059923 |