The Study of Channel Conflict and Co-Opetition between Online Shopping of The Department Store and The Counters

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === Department store retailing has been retaining a long-term market advantage, since the turnover of consumer’s online shopping increases year by year. It is inevitable that department stores will be more inclined to offer clicks-and-mortar services to meet cust...

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Bibliographic Details
Main Authors: Ping-Fang Sung, 宋萍芳
Other Authors: Ching-Jui Keng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/e7y7g2