Applying data mining approach to study the viewing behavior of homogeneous TV programs: An Application of Tourism and Food Program
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === Due to the repeated homogenous programs, the growing popularity of new media, and the change of viewership, Taiwan’s cable companies face the dropping of TV ratings and customer share. Even though homogeneous program is a long-time problem in the cable indust...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/r39r89 |