Exploring the Mobile Telecommunication Companies Loyalty Associated with the Use of Smartphone App within Student Groups

碩士 === 國立臺北科技大學 === 管理學院資訊與財金管理EMBA專班 === 104 ===   With the information and communication technology innovation, industrial and commercial progress, and people seek convenient life, the mobile communications have become the most important communication channel between people. The personal mobile co...

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Bibliographic Details
Main Authors: Kuan-Chang Ho, 何冠樟
Other Authors: Chien-Wen Wu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/sd2wdw