The Effects of Asset Specificity,Trust, Similarity and Co-Production on Customer Loyalty：The Financial Industry as an Example
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 104 === In the tendency of financial business toward liberalization and internationalization, the finance holding company has gradually adjusted the shape of product-oriented marketing to customer demand-oriented. Under such a changeable background of industrial st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y6g77w |