Understanding Customer Loyalty in O2O Business Model of Shared Economy:A Uber Case Study
碩士 === 東海大學 === 國際經營與貿易學系 === 104 === In recent years, network and technology have rapidly developed. The popularity of smart phones and mobile networks had prompted Shared Economy. Shared Economy has pioneered a new consumption model for goods sharing which had become more easier through Intern...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29894458784880954767 |