Understanding Customer Loyalty in the Financial Services: From the Perspective of Customer’s Participating in Co-production
碩士 === 東海大學 === 國際經營與貿易學系 === 104 === Over the past decade, the rapid development of Taiwan's service industry and the sudden changes in the market environment formed a customer-oriented business model which led to the rise of customer awareness. This has also changed the marketing strategy of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6h3axa |