Marketing Strategy of Festival Event: A Case Study of Taiwan International Balloon Festival

碩士 === 東海大學 === 行政管理暨政策學系 === 104

Bibliographic Details
Main Authors: CHEN, TSAI-YU, 陳采妤
Other Authors: LU, CHUN-MENG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/57396426092573882090