Seamless Marketing: Exploring an Integrated Online-to-Offline Marketing Model
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === The Direction of this study is the business Models for Clicks and Mortar application mode. In recent years,in order to take into account physical channels and virtual channels began to appear the integration of Online and Offline (O2O). In the past of marketi...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7bau2f |
| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === The Direction of this study is the business Models for Clicks and Mortar application mode. In recent years,in order to take into account physical channels and virtual channels began to appear the integration of Online and Offline (O2O). In the past of marketing channels most of it limit on trading offline. Along with the advent of the Internet era, many companies began to use the Internet to sell. The consumers can make purchases through the Internet this makesconsumers more convenient, it also allows the company to be able to attract more customers. Along with the use of Online and Offline increase and the mode has more diverse that using Clicks and Mortar mode were able to reached what kind of effect and what way to use it. By collected the data of O2O find out six various common pattern. whether it is development of physical storefront to virtual store or virtual store to physical store, in this study make use of two directions Integration planning out six modes: 1.Use APP store to sale. 2. Use APP browsing and information services function. 3. Physical store using websites to share information. 4. Virtual store offer entity consumption. 5. Virtual store open physical stores showcase sold. 6. Virtual store open physical stores and online sales show.
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