Seamless Marketing: Exploring an Integrated Online-to-Offline Marketing Model
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === The Direction of this study is the business Models for Clicks and Mortar application mode. In recent years,in order to take into account physical channels and virtual channels began to appear the integration of Online and Offline (O2O). In the past of marketi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7bau2f |