A Study on Experiential Marketing forCulture and Creativeness Industries-A Case Study of Ten Drum Culture Village

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === With the change of the current economic value and the change of ways if marketing today, it is the main marketing policy to experiential marketing.The content of performance art is needed to be experienced by the consumers.The object of the research is to...

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Bibliographic Details
Main Authors: Wu, Ya Ling, 吳雅玲
Other Authors: Tsai, Shuo Chang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/28qwq5