The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example

The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example

碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 104

Bibliographic Details
Main Authors: CHEN, CHIA-CHEN, 陳佳珍
Other Authors: LUO, FONG-EN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/xuphn7
id ndltd-TW-104THMU0742044
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spelling ndltd-TW-104THMU07420442019-05-15T23:09:05Z http://ndltd.ncl.edu.tw/handle/xuphn7 The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example 網路團購促銷對消費者知覺風險、知覺價值與購買意願之影響—以美食餐卷團購為例 CHEN, CHIA-CHEN 陳佳珍 碩士 亞洲大學 休閒與遊憩管理學系 104 LUO, FONG-EN 羅鳳恩 2016 學位論文 ; thesis 69 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 104
author2 LUO, FONG-EN
author_facet LUO, FONG-EN
CHEN, CHIA-CHEN
陳佳珍
author CHEN, CHIA-CHEN
陳佳珍
spellingShingle CHEN, CHIA-CHEN
陳佳珍
The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
author_sort CHEN, CHIA-CHEN
title The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
title_short The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
title_full The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
title_fullStr The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
title_full_unstemmed The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
title_sort effects of online group buying promotion toward perceived risks, perceived values, and willingness to buy of consumers - gourmet meal voucher as an example
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/xuphn7
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