Customer’s Brand Knowledge and Brand Preferences on Purchasing Scientific Analytical Instruments in Taiwan
碩士 === 亞洲大學 === 經營管理學系 === 104 === The importance of brand knowledge in the customer’s memory is highly essential, because it determines what comes to mind when a customer thinks about a brand. In common, high levels of brand awareness and positive brand image enhance customers’ loyalty and competit...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47288293032800939183 |