A Study on the Cognition of Mainland China Tourists toward Medical Tourism in Taiwan and Purchase Intentions

• Main Authors: CHEN,WEN-PO, 陳文博
• Other Authors: WU,SU-FANG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7h63r8

碩士 === 大仁科技大學 === 休閒事業管理研究所 === 104 === This purpose of this study was to understand the cognition of Mainland China tourists toward medical tourism in Taiwan, and explore the relevance of the cognition of medical institutions, medical personnel, legislation and environment, with the purchase intention. This study provided 350 questionnaires, 314 questionnaires were obtained. The valid return rate was 89.7％. Descriptive statistics, t-test, Pearson product-moment correlation analysis, canonical correlation analysis, one-way ANOVA, and factor analysis and other statistical methods for data analysis were employed. The following conclusions were drawn to respond the question of this study： 1、There were differences in gender, abroad times of the demographic characteristics for the purchase intention of medical tourism in Taiwan. 2、There were significant relationships between the cognition of medical institutions and the purchase intention of medical tourism in Taiwan. 3、There were significant relationships between the cognition of medical personnels and the purchase intention of medical tourism in Taiwan. 4、There were significant relationships between the cognition of the legislation and environment and the purchase intention of medical tourism in Taiwan.