The factors that infacted consumers shopping channel selection—An example of the fitness equipment.
碩士 === 南臺科技大學 === 行銷與流通管理系 === 104 === The diversity of shopping channel has changed the consumer shopping patterns as well as the marketing tactics of marketing industry, which not only shows that the competitive cooperative relationship between actual and virtual sales channel has reached the clim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5uf4p4 |