The Extended TPB Explore the Consumption Behavioral Intentions of Organic Products

碩士 === 南臺科技大學 === 行銷與流通管理系 === 104 === Theory of planned behavior(TPB)to add external factor of health consciousness, conformity behavior, perceived usefulness and perceived ease of use the extended TPB explore the consumption behavioral intentions of organic Products. To investigate effect of the...

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Bibliographic Details
Main Authors: HUANG,HSIANG-FENG, 黃祥鳳
Other Authors: HUANG,SHYH-MING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/8u4j2k