A Study of Understanding the Impact of Information Richness and Brand Awareness on Purchase Intention
碩士 === 南臺科技大學 === 行銷與流通管理系 === 104 === With the blooming development of networks and social media, the marketing strategy has changed. It is important for corporations to get more commercial opportunities on Internet. The study analyzes the influence of information richness and brand awareness on pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cgg2w4 |