The Empirical Study of Social Influence and Identification on Social Loyalty

碩士 === 南臺科技大學 === 高階主管企管碩士班 === 104 === This paper aims to investigate The Empirical Study of Social Influence and Identification on Social Loyalty and by the social media users for this study. On the other hand, we used the SPSS18.0 and Smart PLS 2.0 statistical analysis software as a tool in this...

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Bibliographic Details
Main Author: 周文旭
Other Authors: 陳世智
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/yk4b99