The Determinants of Purchase Intention in the Context of Social Commerce — Community Involvement as a Moderator
碩士 === 南臺科技大學 === 資訊管理系 === 104 === Virtual communities, such as Facebook and LINE, have experienced strong growth in membership in recent years. Facebook fanpages and LINE groups are great places for sellers to market their products and service. The emerging social commerce combines the advantages...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rd8gtu |