A Study on Relationships Among Customer-Based Brand Equity, Perceived Price And Purchase Intention For iPhone Users in Vietnam
碩士 === 南臺科技大學 === 商管專業學院 === 104 === This study is aimed to explore the relationships between customer-based brand equity, perceived price and purchase intention. Samples were collected from 283 people who used iPhone of Apple brand in Vietnam. Structural Equation Modeling (SEM) was used to test hyp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21349441695663780689 |