The Willingness of Customers to Purchase Luxury Products on E-Commerce Channels: An Analysis from Luxury Brands Salespersons’ Reflexion
碩士 === 南臺科技大學 === 商管專業學院 === 104 === In a maturing environment of online retailing, the luxury industry is also giving part on the e-Commerce channel. The expansion of luxury brands’ online shopping websites, an increased online presence and the growth of online sales bring the interest of a researc...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x2c89w |