A Study on Marketing Strategies for eBook Platform Industry

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 104 === With the progression of technology and popularization of internet, to read eBooks by electronic product is very simple. Although compared to the traditional paper books, eBooks are easy to carry, easy saving and environmental protection, etc., but the popu...

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Bibliographic Details
Main Authors: Jia-ying Lin, 林家穎
Other Authors: Sheng-chang We
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/20078196495900470342