The Influence of 'Product Perception and Environment Concerns' on the Intention to Purchase Green Products
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === This thesis is to mainly to understand the situation of environmental attitudes, green product perception, purchase intention and green product purchase intention of Taiwanese businessman in mainland China; to investigate on the different demographic backgr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46697916803952773173 |