A Study of Customers' Purchase Intention on Branded Headphones

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === As the change of consumers’music listening habits and smart phones began to spread, headphone accessory market grow rapidly in recent years. The branded headphones are maintained for 15 to 20% growth in Taiwan market. Just a few years back who purchases hig...

Full description

Bibliographic Details
Main Authors: Kuang-Hao Liu, 劉光浩
Other Authors: Horng-Twu Liaw
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/83636863250121035009