A Study of the Consumers’ Willingness to Re-purchase Books from the On-Line Bookstore
碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 104 === The digital era has changed the spending habits of the consumers. In response to the digital trend, traditional bookstores and the publishing industry have joined the On-Line bookstores and try to change the traditional business model, in order to make...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86655750368820091971 |