A STUDY OF THE INFLUENCE OF MARKETING OPERATIONS ON THE ATTITUDE OF READERS' E-BOOK PURCHASEING
碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 104 === The technology in the network era has changed how people think and read in daily life. The transition from paper books to digital versions has created great opportunities in e-commerce, making authors, publishers, on-line bookstores and ebook platform...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14907262281091038663 |